All posts by Brittany McDaniel


Boost Your Profits and Customer Volume This Summer Season

Summer can either be a make or break time for restaurants. Kids are out of school, the weather is warmer, and many people venture out of their usual habits to experience something different. The changing season brings a sense of warmth and happiness to people’s personas. With the right strategy, you can identify and target the right customer base to turn your slow summer season into a thriving season.

We have compiled eight easy ways you can attract more customers and boost your restaurant’s profits this summer season. Continue Reading…

Staff Scheduling Tips

As a restaurant owner or manager, scheduling your employees can be easier said than done. It can be easy to feel pressure from employees when there is a lack of an efficient scheduling process. It can also hurt employees when they don’t get certain time off, or they don’t like working a certain shift for whatever reason. Employee scheduling is vital to the success of your restaurant. It can mean the difference in growing your business or severely hurting it. The bottom line is your restaurant can incur a heavy expense if employee scheduling is not carried out effectively. Continue Reading…

Memorial Day Restaurant Promotions

Memorial Day is considered the unofficial start of the summer season. It’s the first holiday of the season that quite a few people get off from work, and schools either take the day off or they are out for the summer. It’s a federal holiday for people to remember individuals who have served in the U.S armed forces. Most people turn their Memorial Day into a Memorial Day weekend, where they will put themselves in holiday mode for the whole weekend. This holiday is a great time for restaurant owners to promote their business and bring in more foot traffic. It’s also a great time to show your customers that your business will be around for the summertime. Read our eight promotion ideas that are sure to add flavor to your restaurant this Memorial Day. Continue Reading…

Increasing Profits by Adding a Drive-Thru

In the United States, drive-thru restaurants are a common concept among the greater population. People enjoy the convenience of not having to exit their vehicle while they can pick up their favorite meal. In 1948, the first restaurant drive-thru was created in Baldwin Park, California. It was a 100 square foot burger shack which grew to today’s popular chain called In-N-Out Burger. Before the drive thru, came the drive-in, where people could park their cars, and be served their favorite meals by bell hops or bus boys. With both drive -n and drive-thru restaurants, owners were able to increase their profitability by maximizing their order volume. Despite the first drive-thru’s success, large national chains were slow to adopt the concept. It was until 22 years after In-N-Out’s success that McDonald’s decided to open their first drive-thru. Why would you not want a system that allows you take and fill more orders in a shorter amount of time?

Building a successful drive-thru can be easier said than done. People want to see accuracy and superior timing. You don’t want your customers running out of gas while they are sitting in your drive thru. Do you? Having your customers drive away without a straw, napkins, or their favorite sauce is also never a good idea. The smallest detail can leave customers with a bad taste in their mouth, and not want to return. Implementing a drive thru either before or after your restaurant has opened can increase your labor costs, but history shows that it is a great way to boost your revenue. Continue Reading…

How to Have a Successful Happy Hour

It’s pretty well-known that offering traditional happy hours are a great way to bring in more customers and increase sales. Happy hours are also a great way to increase customer retention. Creating special events during low traffic customer times is a strategy that many restaurant operators use to build their business. Happy hours are one of the easiest events a restaurateur can put on. People come running for discounts, and if it allows them to overindulge for one afternoon or nighttime for a cheaper cost, why would they not come back? Good food, good drinks, and good company are always at the top of people’s lists when they have had a long day or week. Happy hours can be implemented before or after any meal at your restaurant. However, people typically do them before or after dinner with the goal of having people stay through dinner or into the night to order off of their full priced menu. But what will make people want to pick your restaurant over your competition? How will you get the word out? What will make your event special? Read on for 6 tips on how to have a successful happy hour at your restaurant. Continue Reading…

Restaurants & Tourism

As the summer season approaches, tourism is climbing in areas around the country. Kids are out of school, and people are craving places where weather is at its finest. Summer is not always considered a season with high tourism traffic. There are many colder areas, and even beach places that are considered to have high tourism volume in other seasonal months. According to the U.S. Travel Association; in 2016 direct spending on leisure travel by domestic and international travelers totaled $683.1 billion. Then fine dining was ranked number four on the top leisure travel activities for U.S. domestic travelers, and ranked number three for international travelers. With this high amount of spending and popularity, restaurants have the opportunity to increase customer traffic and overall profitability. Be sure your restaurant is tourist friendly with these best practices: Continue Reading…

How to Handle Rude Customers At A Restaurant

If you have ever worked in a restaurant you have most likely encountered a rude customer or two. Rude customers can affect wait staff all the way up to the owners, and they come in all shapes in sizes. From over demanding families to overly drunk crowds, customers can be hard to handle sometimes. The customer experience is one of the most important aspects of managing a successful restaurant. If customers have a bad time, then the restaurant suffers. However, there are some customers that are just impossible to please. No restaurant is made perfect, so it’s more important that restaurant owners, managers, and employees be prepared on how to handle these types of situations than how to avoid them. Continue Reading…

How Millennials Are Affecting The Restaurant Industry

The millennial generation is currently the largest generation of people in America. In 2015, the U.S. Census Bureau announced that Millennials outnumbered Baby Boomers by 500,000 people. The Millennial generation is anyone born between 1982 and 2002. This group of people is also known as Generation Y and Generation Now. They have already graduated from grades K-12, and are either in college or moved on to the workforce. As a force to be reckoned with, they have influence over both the younger and older generations of people. They were the first generation to be raised with mobile devices and the internet. Millennial trends are more than ever changing the restaurant industry. Continue Reading…

Common Characteristics Among Successful Restaurateurs

Being a successful restaurateur is no easy task. It takes more than just cooking and serving great food. It takes a special individual that is able to manage and balance such things as marketing, accounting, customer happiness, and many other things. Some people are not born to be an effective manager, and have to be taught these abilities over time. If you are looking to become a restaurateur or trying to improve your restaurant ownership skills, there is a certain set of abilities that are a common denominator between all successful restaurateurs you should know. Continue Reading…

Master Email Marketing for Your Restaurant

Having good marketing for your restaurant, does not mean just posting on Facebook once a week and that it. It’s about sparking interest though various different platforms at all times. Your goal should be to reach as many people as possible with the right message. There have been many restaurants that have boosted their revenue through effective email marketing strategies. Think about it, most people sit in front of their inbox all day, especially if they are at work. They also may have their email plugged into their mobile device, so they don’t miss anything important on the go. According to Statista, email users are expected to grow to 2.9 billion in 2019. That’s a huge audience of people! Email is one of the most powerful tools a restaurant. It’s affordable and it’s the quickest way to reach people who want to hear from you. Get tips on how to perfect your restaurant’s email marketing Continue Reading…

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